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	<title>OpenGovBlog.org - Practical Ideas to enable more Effective and Open Government &#187; New Media</title>
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		<title>Evolution of the Public Service Announcement (PSA)</title>
		<link>http://www.opengovblog.org/2008/02/evolution-of-the-psa/</link>
		<comments>http://www.opengovblog.org/2008/02/evolution-of-the-psa/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:59:48 +0000</pubDate>
		<dc:creator>Ken Fischer</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Non Profit]]></category>
		<category><![CDATA[Public Service Announcment]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[iPSA]]></category>
		<category><![CDATA[Non-Profits]]></category>
		<category><![CDATA[NonProfit]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[Public Service Announcement]]></category>
		<category><![CDATA[Viral Distribution]]></category>
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		<description><![CDATA[So what is a public service announcement (PSA)?
A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message.
Goal: Send information to the audience so they are informed by passive viewing.

Problems:

The audience is leaving the broadcast media.
The free time and space in commercial media is shrinking.
The [...]]]></description>
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