GovCollab and Potomac Forum had a Gov Goes Mobile workshop on December 10, 2010 to help demystify using mobile to engage the public and internal audiences to more toward a more Open Government. We had in one room, some of the top innovators in mobile in Government in the country. I would like to thank all of speakers expecially Michael Becker and David Asheim who traveled across the country to speak at our first Gov Goes Mobile Event.
Government Guest Speakers:
- Dalroy Ward, Chief, Information Serivces Branch, Information Access Division (IAD), Office of Environmental Information, EPA
- Jeremy Vanderlan Web Developer for AIDS.gov, HHS
- Cari A. Wolfson, President, Focus on U! and Social Media Strategist at the Centers for Disease Control & Prevention
Industry Experts:
- Michael Becker, VP Mobile Strategies, iLoop Mobile and North American Vice Chairperson., Mobile Marketing Association Global
- David Asheim, CEO and Founder, Guide by Cell Inc.
- Kevin Bertram, President, Distributive Networks.
The first thing which was made clear by several speakers is that mobile is not a device but a platform with at least 8 different media channels:
- SMS Short Message Service or the common text message.
- MMS Multi-Media Message Service for sending pictures and video.
- IVR Interactive Voice Response services which are becoming easier and cheaper to implment.
- Content Channel. Streaming video and audio.
- Mobile Web. Small versions of websites which are more readable on a small screen.
- Bluetooth. Not to be overlooked. This is starting to be used for customer tracking as well as within store interactions such as coupons.
- Applications. The App made famous by the I-Phone.
Take Homes from our workshop: » Read more: Gov Goes Mobile: Take Homes from our workshop on how Open Government efforts can leverage mobile.