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	<title>OpenGovBlog.org - Practical Ideas to enable more Effective and Open Government &#187; Public Service Announcment</title>
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	<description>Practical Ideas to enable more Effective and Open Government</description>
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		<title>Open Government Innovation: Better Citizen Outreach and PSAs through a .Gov Ad Exchange</title>
		<link>http://www.opengovblog.org/2010/01/open-government-innovation-better-citizen-outreach-and-psas-through-a-gov-ad-exchange/</link>
		<comments>http://www.opengovblog.org/2010/01/open-government-innovation-better-citizen-outreach-and-psas-through-a-gov-ad-exchange/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 01:53:39 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Building Better Government Websites]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[PSAs]]></category>
		<category><![CDATA[Public Service Announcment]]></category>
		<category><![CDATA[iPSA]]></category>
		<category><![CDATA[open government]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[citizen outreach]]></category>
		<category><![CDATA[lower costs]]></category>
		<category><![CDATA[natural digital resources]]></category>

		<guid isPermaLink="false">http://www.opengovblog.org/?p=497</guid>
		<description><![CDATA[A central problem and budget issue for the federal government is how much to spend on public service advertisement campaigns (PSAs)?  How much is viewership worth?  This bears very much on the effectiveness of government outreach which will be more and more important for as a more open government explores ways to acheive [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Impact of Engagement: Traditional and Interactive PSAs</title>
		<link>http://www.opengovblog.org/2008/03/impact-of-engagement-traditional-and-interactive-psas/</link>
		<comments>http://www.opengovblog.org/2008/03/impact-of-engagement-traditional-and-interactive-psas/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 16:49:52 +0000</pubDate>
		<dc:creator>Ken Fischer</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Public Service Announcment]]></category>

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		<description><![CDATA[Traditional media measures   impressions, the number of times a viewer saw your message for a certain time.   What does that mean? How does that translate into a PSA serving it’s purpose of   informing the public and resulting in positive changes in   behavior.
Recently we started measuring the  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Evolution of the Public Service Announcement (PSA)</title>
		<link>http://www.opengovblog.org/2008/02/evolution-of-the-psa/</link>
		<comments>http://www.opengovblog.org/2008/02/evolution-of-the-psa/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:59:48 +0000</pubDate>
		<dc:creator>Ken Fischer</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Non Profit]]></category>
		<category><![CDATA[Public Service Announcment]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[iPSA]]></category>
		<category><![CDATA[Non-Profits]]></category>
		<category><![CDATA[NonProfit]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[Public Service Announcement]]></category>
		<category><![CDATA[Viral Distribution]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[widgets]]></category>

		<guid isPermaLink="false">http://market4good.wordpress.com/?p=8</guid>
		<description><![CDATA[So what is a public service announcement (PSA)?
A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message.
Goal: Send information to the audience so they are informed by passive viewing.

Problems:

The audience is leaving the broadcast media.
The free time and space in commercial media is shrinking.
The [...]]]></description>
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		<slash:comments>1</slash:comments>
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