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	<title>OpenGovBlog.org - Practical Ideas to enable more Effective and Open Government &#187; iPSA</title>
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	<description>Practical Ideas to enable more Effective and Open Government</description>
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		<title>Open Government Innovation: Better Citizen Outreach and PSAs through a .Gov Ad Exchange</title>
		<link>http://www.opengovblog.org/2010/01/open-government-innovation-better-citizen-outreach-and-psas-through-a-gov-ad-exchange/</link>
		<comments>http://www.opengovblog.org/2010/01/open-government-innovation-better-citizen-outreach-and-psas-through-a-gov-ad-exchange/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 01:53:39 +0000</pubDate>
		<dc:creator>Ken</dc:creator>
				<category><![CDATA[Building Better Government Websites]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[PSAs]]></category>
		<category><![CDATA[Public Service Announcment]]></category>
		<category><![CDATA[iPSA]]></category>
		<category><![CDATA[open government]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[citizen outreach]]></category>
		<category><![CDATA[lower costs]]></category>
		<category><![CDATA[natural digital resources]]></category>

		<guid isPermaLink="false">http://www.opengovblog.org/?p=497</guid>
		<description><![CDATA[A central problem and budget issue for the federal government is how much to spend on public service advertisement campaigns (PSAs)?  How much is viewership worth?  This bears very much on the effectiveness of government outreach which will be more and more important for as a more open government explores ways to acheive [...]]]></description>
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