Comments on: Open Government Innovation: Better Citizen Outreach and PSAs through a .Gov Ad Exchange

By: Ken

Ken — Tue, 09 Feb 2010 21:36:30 +0000

Hi Doug,
Thanks for the comment. I haven’t looked into what apps are available. There are lot of ad systems around. I dont think it would be google adwords, but a gov hosted banner server system.
Ken

By: uberVU - social comments

uberVU - social comments — Sat, 30 Jan 2010 09:43:14 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by web20blog: In the name of citizen outreach Government should EXPLOIT its NATURAL digital RESOURCES http://bit.ly/cMTP4b…

By: Ken

Ken — Thu, 28 Jan 2010 20:52:24 +0000

It’s a valid point. But this is government information on a government page, so it is really a way to get information across domains rather trying to get people to buy something. So I would think it would be viewed as just other government content rather than viewed as an ad to ignore.

By: spleeness

spleeness — Thu, 28 Jan 2010 15:51:06 +0000

What about the dropping rates of click-throughs on banners and the usability studies that show people barely pay attention to them? The idea is good but I think it’d be better off as text copy, either being promoted via link or social media.

By: Doug Ward

Doug Ward — Wed, 27 Jan 2010 16:58:17 +0000

Ken,

Interesting idea. Somehow, I’d assume, this would require all gov sites to utilize a common analytics/ad tracking program (ala AdWords, AdSense, etc.). Would government be able to utilize Google tools, or are there others currently available that would do the job?

Thanks,

Doug Ward
http://www.opengovblog.us